“A diamond’s creation requires immense pressure and intense temperatures to reach its highest potential. Without enduring the adversity and pressure of its environment, the diamond would never become the treasure it was meant to be.”
– Susan C. Young

The diamond is the strongest naturally occurring substance on earth.


The word diamond is derived from the Greek word, adamas, which means ‘unconquerable’. The only gem to consist of a single element, a diamond is made up primarily of carbon (99.95%) and is considered the strongest naturally occurring substance on earth.


These precious gems were created in the earth’s mantle due to the combination of extreme pressure and temperatures of 2000-3000 degrees Fahrenheit. It is through the tumultuous process of deep volcanic eruptions that they were ferried closer to the earth’s surface.

The 4 C's of Diamond Quality


Diamond clarity refers to the sum of imperfections within the crystal that had been formed during its natural process of creation.

As a result of the harsh conditions under which diamonds were formed (extreme pressure and temperatures), the majority of these crystals exhibit minute impressions called ‘inclusions’. These patterns of nature permit each diamond its sense of individuality, making no two diamonds ever the same. They also assist in determining how each stone had been formed.

The clarity of a diamond ranges from F (Flawless) which is the rarest of all, to I (Included). Diamond Clarity is classified into various groups: Flawless, Internally Flawless, two groups of Very, Very Slightly included, two groups of Slightly Included and, three groups of Included.

Imperfections in a diamond, hinders the path of light travelling into and out of the crystal. Therefore, a diamond bearing numerous or huge flaws exhibits less brilliance than a diamond bearing fewer or smaller flaws. It must be noted that a flawless diamond is extremely rare to find.


Diamond carat weight is the standard measurement of how much a diamond actually weighs. 1 metric carat measures 200 milligrams or 0.2 grams. Each carat can be further divided into 100 points, permitting a very accurate measurement to the hundredth decimal place.

The price of a diamond increases with the diamond’s carat weight since larger diamonds are more greatly favoured. Nevertheless, two diamonds bearing the exact carat weight can have totally different values and hence, pricing, depending upon the other three factors of the stones’ 4Cs, which is, Colour, Cut, Clarity.

The word carat is taken from the Mediterranean carob tree, the seed of which was used by gem traders for hundreds of years as the norm for weighing valuable stones. Each carob seed bore a uniform weight that measured 200 milligrams, thereby determining the weight of the stone. The carat metric was in time to be accepted by the world, hence becoming a standard metric measure.


It is undisputable that diamonds are found in a variety of colours.

In a white diamond, any trace of colour (yellow or brown) will reduce the value of the stone. Therefore, a white diamond that reflects a greater amount of pure colour will be more highly prized.

It becomes inevitably more difficult to detect colour after the crystal has been set into a piece of jewellery as it would adopt colour from its surroundings.

White diamonds are graded on a scale of D (colourless) through Z (somewhat coloured). Despite the presence of differing levels of colour, every diamond on the D-Z scale is regarded as a white diamond.

Proper fancy colour diamonds (blues, greens, pinks, yellows) are rare and therefore greatly valued. These unusual diamonds do not form part of the white diamond colour range and their grading is conducted on the strength of their colour. The more brilliant and deep their colour, the greater would be their worth.

A white diamond with a yellow tinge is not to be confused with a fancy colour yellow diamond. A white diamond bearing a shade of yellow is pale in hue. A fancy colour yellow diamond is found in varying shades of vivid glowing yellow.


In its rough form, a diamond is far from exceptional. However, it is only through polishing a diamond and producing flat facets in symmetrical arrangements that its concealed beauty is unveiled.

The cut of a diamond is therefore a particular style used to shape a diamond to maximise its brilliance. It has much to do with how effectively a diamond co-operates with light to convey the intensity, fire and scintillation we associate with diamond gemstones.

Whilst the most well-known cut is probably the classic round brilliant, various other cuts exist that are extremely popular, for example, the princess, cushion, baguette. Cut should not be confused with shape (heart, pear, oval, etc.). It refers instead to the symmetry, proportioning and polish of a diamond.

Several diamond cuts have been created to best accommodate for a diamond’s natural form. Hence, a diamond cutter must contemplate many aspects before selecting a cut, for example, the shape and size of the rough stone, the location of internal imperfections, the safeguarding of carat weight and the popularity amongst customers of particular designs.

As a result of modern technology through laser cutting and computer-aided design, revolutionary design creations persist, allowing the development of cuts previously unimagined.

An Eldorado Design


Metaphysical meaning

The diamond is the source of universal power and truth

The Gateway to the Universe – the diamond links us to the world beyond our bodies. It unites us to the higher planes of existence and is the source of universal power and truth.

The diamond symbolises purity, the celestial white light and a crystal clear consciousness. The pure light of this crystal makes it a powerful clearing stone, sifting out the negative and bringing forth positivity and transformation. It permits one to see the light beyond illusion.

The diamond is a symbol of great wealth, accumulation and the manifestation of abundance

A truly commanding stone, the diamond is believed to carry energies of the Divine since time immemorial. This is the reason why these crystals have frequently been set into crowns, to enhance the inner powers of the wearer and to connect to Spirit. It is a symbol of great wealth, accumulation and the manifestation of abundance.

The diamond symbolises strength, fearlessness and invincibility

The diamond encourages creativity and the imagination, thereby inspiring a person to manifest his or her true and divine self. It expresses strength, fearlessness and invincibility.

Feel the power of these sacred stones

Let yourself to be dazzled by some of the most beautiful diamond jewellery from our assortment and feel the power that only these sacred stones can deliver.